After I had finished researching films like Captain Marvel and Star Wars: Rogue One, I came to a conclusion that social media was key to a successful promotional package. It can attract larger audiences through viral marketing and is a form of free publicity. It is also a cross promotional technique that attracts a wider range of audiences due to people of all ages being connected to social media. This is why I decided to solely create an Instagram account for our film EXTINCTION which I then showed my team members.
Evidence of research informing outcomes.
ReplyDelete